Meeting His Highness Sheikh Mohammed bin Rashid Al Maktoum was an unbelievably Exclusive second for us. We have been genuinely touched by his heat and vision. To face within the presence of someone whose leadership has formed Dubai into a world hub for innovation was inspiring past phrases. Like a homegrown brand name, we have felt supported by this outstanding Neighborhood from working day one, and it has been the driving pressure behind our growth and accomplishment.
If I could speak to my young self, I’d surely say, “Don’t keep again—embrace your creative imagination!” There have been situations I hesitated to pursue my culinary goals for the reason that I had been focused on my corporate vocation.
Dubai chocolate was launched underneath the name "Won't be able to Get Knafeh of It".[4] Without a substantial advertising and marketing funds, Deal with relied on influencers to market the chocolate on social media, and plenty of influencers filmed on their own striving and examining the chocolate.
With its contrasting textures and comfortable inside, the bar can certainly produce ASMR-fashion Appears when you split it in 50 % and yield decadent drips of filling, priming it for TikTok and Instagram.
Hamouda claimed it’s been difficult to sustain Using the desire, Particularly as persons from world wide are inquiring them to provide. “We’re not able to try this at this time,” she claimed.
To keep up high-quality, we concentrate on streamlining our procedures with out compromising on craftsmanship. We’re frequently exploring methods to raise our creation ability even though guaranteeing that each bar displays the really like and care we put into it. It’s definitely a balancing act, but our commitment to high quality often comes initial.
It wasn’t nearly generating chocolate; it was about building an encounter that will make folks say, “Wow, this is different!” Which’s how Repair was born—a fusion of my love for ground breaking desserts and my entrepreneurial spirit.
The prevalence of this one dessert prompted me to ponder — where did it originate, and why is it a “Dubai” chocolate bar? So I went with a journey to the depths of the web to see.
I even have acquired all the bars at this point and so they all ended up quite yummy! Certainly well worth the hoopla
Dessert Recipes should be a take care of to make around it is actually to consume. With simple methods and bold flavors, these recipes are crafted to carry Pleasure to the kitchen area and sweetness in your desk. No matter whether here it’s A fast resolve or a demonstrate-halting creation, there’s a little something right here For each celebration.
But Fix founder Sarah Hamouda tells Nowadays.com in an electronic mail that her team has “several exciting plans inside the pipeline and hope that in the future we will reach much more Fixers all over the world.”
Their packaging is modern and eco-welcoming. It retains the chocolates refreshing and appears fantastic. The “Can’t Get Knafeh of It” bar has rose-coloured foil and a paper sleeve using an illustration of knafeh.
A research because of the Baden-Württemberg Ministry of Consumer Safety analyzed eight imported samples of 'Dubai chocolate', five with the UAE and 3 from Turkey. It uncovered that all eight samples ended up regarded as "defective". 5 of your goods sampled contained fats besides cocoa butter, which isn't permitted in goods labelled "chocolate" in Germany.
The now-renowned confection initially went viral in December 2023, when Dubai-based mostly foodstuff influencer Maria Vehera posted a video of herself examining the chocolate bar — to date, her TikTok has racked up 80.7 million views. Vehera ordered the chocolate bar from Correct Dessert Chocolatier, an area producer in Dubai that serves bars with Imaginative and sometimes textured fillings, such as manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, obviously, the “Can’t Get Knafeh of It” that the world wide web now knows given that the "Dubai chocolate bar."